Coca-Cola

In partnership with Red Moon Marketing, we designed these Coca-Cola pins with one simple goal: make something people would actually want to keep. These, along with more pins and stickers we designed, will be handed out to fans at ACC Tournament games across the country.

When you are designing something that gets given away for free, the bar has to be higher, not lower. If it feels disposable, it gets forgotten. If it feels intentional, it becomes a keepsake. It becomes the kind of piece you hold onto and one day hand to your kids while telling the story of the buzzer-beater you watched live.